News & Blog

Start-up BW Summit 2019

Last week Vhite Rab­bit was at the Start-up BW Sum­mit 2019 in Stutt­gart, Ger­many. It was our first event, hence a thrilling ex­pe­ri­ence, es­pe­cial­ly for Jonathan, who did his first pub­lic pitch in front of a group of 40-50 peo­ple!

To have some­thing to at­tract peo­ple with, we pro­to­typed an “Aug­ment­ed Re­al­i­ty Booth” Web App in five days specif­i­cal­ly for the event. It al­lowed peo­ple to scan a QR code to get to a web­site that was able to trans­form the booth in­to an in­ter­actable dig­i­tal ver­sion.


We were one of 200 booths at the Start-up BW Sum­mit with around 5000 vis­i­tors in to­tal, hence it was im­por­tant to some­how stick out. While we can­not judge whether we suc­ceed­ed at that, hav­ing Jonathan pitch about the booth pro­to­type def­i­nite­ly helped.

Here is a record­ing in case you missed it. Make sure to turn on sub­ti­tles, the au­dio is phone-lev­el qual­i­ty:

Augmented Reality Booth

Es­pe­cial­ly for the event, we cre­at­ed the pro­to­type of an aug­ment­ed re­al­i­ty web app in five days. The app trans­formed the re­al booth in­to a dig­i­tal one, which al­lowed for in­ter­ac­tion with and ex­plo­ration of a won­der­ful vir­tu­al scene.

With this web app, com­pa­nies can lever­age AR to bring dig­i­tal ex­hi­bi­tion pieces in cas­es where their prod­uct is too large, frag­ile, dan­ger­ous or com­pli­cat­ed to bring to an event. See it here in ac­tion:

We re­al­ly en­joyed our time at the event and will con­tin­ue work­ing on the AR web app to im­prove its sta­bil­i­ty, per­for­mance and flex­i­bil­i­ty.